New website brings added customer benefits

With the launch of their new website, Chorley based wax blender Kerax have created a whole new area of opportunity.

Managing Director Ian Appleton explains: "Kerax have been in the wax blending business for over 50 years, when I took over in 2008 I needed to bring the company into the 21st Century and that meant addressing the way Kerax presented itself".

We needed to bring the Kerax heritage, product quality and commitment to customer service to the fore and a new website was the perfect vehicle to do that."

The project - which was completed in just three months - included new photography, copywriting and a complete design makeover and has already proved its worth.

"Our new website offers potential clients a clear window on our business and we've already received orders from new clients who viewed it after receiving a referral" said Ian.

In addition to describing the company services and explaining its philosophy, the new website is an excellent source of information on all aspects of refined wax products.

Ian added: "From an information gathering point of view, the new website enables new and existing customers to find out about the huge opportunities that exist for them when they work with us.
 

We are always interested to hear from companies who have a bespoke requirement. The new website enables prospective customers to contact us with their proposals in a confidential manner without the need for time consuming meetings. We can then asses their needs before meeting face to face."

The website - which is regularly updated - will provide an ongoing customer reference point and act as a showcase for forthcoming Kerax product developments and news items.